Betting Sites in Sweden

If you’re looking for the best Swedish betting sites list, you’re in the right place. From football and basketball to the top hockey bookies and golf bookies, they’re all right here. To find out everything you need to consider when choosing a new bookmaker, the sign-up process to create a betting account, and more, read on!

Best Swedish Betting Sites List Reviewed 

Let’s take a closer look at some of the very best Swedish betting sites out there - and what it is that makes them stand out:

1. Campobet

If you’re looking for a site that blends the visuals of a modern sportsbook with a user-friendly interface, then Campobet is just that. Famous for offering an excellent range of markets and competitive odds. It’s perfect for both sports and casino fans.

✅ Pros	❌ Cons
Excellent sports and live betting coverage.	There is no Swedish language support.
Super quick payouts.	The mobile app could be better.
Great weekly promotions.

2. Betinia

Next, we have Betinia, which earns a spot on the list for several reasons, particularly the unique gamified betting experience where you can take part in missions and earn rewards. It’s great for both new and experienced punters and has all the top sporting leagues with very generous odds.

✅ Pros	❌ Cons
A superb design with interesting missions.	Doesn’t accept Trustly.
Excellent for football betting.	No live streaming available.
Cash out and Bet Builder features available.

3. bet365

Bet365 is arguably one of the world’s most trusted and renowned names in the world of online betting - and for good reason. It offers an exceptional all-around sportsbook with plenty of live streaming and in-play betting options to take advantage of.

✅ Pros	❌ Cons
Massive market variety.	The interface can look busy.
Excellent streaming and cash-out.	Doesn’t accept Neteller.
Well-designed mobile app.

4. Expekt

Expekt has undergone a recent transformation and is making a strong comeback in Sweden. It has a great selection of odds and is user-friendly and well-designed for both mobile and desktop.

✅ Pros	❌ Cons
An excellent selection of sports and markets.	Limited existing player promotions.
Well-designed mobile app.	Could be more betting markets for niche sports.
Generous welcome bonus.

5. LeoVegas

Having earned a reputation as a mobile-first casino, it’s so much more now. It’s excellent on both desktop and mobile and offers a superb sportsbook. With plenty of markets on offer, excellent for live and in-play betting - especially on mobile, you can take advantage of a smooth, fast interface that’s perfect for Swedish players.

✅ Pros	❌ Cons
Award-winning mobile site.	Some sports lack market depth.
Excellent for Acca boosts.	Not tailored for high-stakes sports betting.
Superb In-Play Club.

6. Race

Race is starting to gain traction in the Swedish market thanks to its smart and simple layout and its emphasis on fast play and quick withdrawals. This is the perfect option for beginners.

✅ Pros	❌ Cons
Simple and clean design.	Lacks some of the features you’d find at bigger sportsbooks.
Quick payouts.	Live betting options are limited in comparison to some others.
Easy and fast registration.

7. Betsson

A real Swedish favorite, Betsson is the perfect combination of local appeal and international experience. Their site has literally been tailor-made for Swedish users and is famous for its support of responsible gambling initiatives.

✅ Pros	❌ Cons
A Swedish-owned site that offers plenty of payment options, including Trustly and Swish.	The odds could be better on some of the smaller markets.
Excellent mobile app.	he cashout feature could be improved.
Great customer support.

8. Betsafe

If you’re after a safe, sleek and impressive-looking betting site, then Betsafe, backed by the Betsson group, is built for serious bettors. It offers a sportsbook that is intuitive and great if you’re looking for custom bet options.

✅ Pros	❌ Cons
Clean and well-designed user interface.	No loyalty program.
Good for live betting.	It could have a wider variety of bonuses and promotions.
24/7 customer support.

9. NordicBet

NordicBet is perfect for Swedish punters because this is a site that focuses on Nordic sports. However, you can still take advantage of a solid international sportsbook with a range of strong odds and insights.

✅ Pros	❌ Cons
Excellent Nordic sports coverage.	The app occasionally lags.
Clean and intuitive layout.	A smaller esports offering than larger sites.
Generous localised promotions.

10. Interwetten

A veteran in the European betting scene, having been online since 1997, Interwetten offers a reliable service with competitive odds, especially on the favourites, and it has a solid market depth. It’s particularly good for fans of football, tennis and motorsports.

✅ Pros	❌ Cons
Long-standing industry reputation.	The website does look a bit old-fashioned.
Generous odds on favourites.	No Bet Builder or Edit My Bet options.
Excellent for tennis and motorsports betting.

Table of the best betting sites by type

The Best For	Betting Site
⭐ User Rating	bet365
⚽ Football	bet365
🏀 Basketball	Campobet
🏒 Hockey	Nordicbet
⛳ Golf	Betinia

What You Consider When Choosing New Betting Sites in Sweden

Because there are so many new betting sites being launched every year, you might be tempted to go for the site that offers the biggest-looking bonuses. However, there are several factors you need to take into consideration before deciding which one to sign up with.

Swedish Gambling License (Spelinspektionen)

The most important factor you need to consider is whether the betting site has a license from Spelinspektionen, the Swedish Gambling Authority. This authority ensures that the site complies with all the local laws, offers safe, secure and transparent transactions, and offers tools to promote responsible gambling. It also means that you’ll have access to Swedish-language support, SEK transactions, and tools like Spelpaus for self-exclusion. If it’s not got a Spelinspektionen licence, you may want to look for one that does.

Security and Payment Options

A trustworthy new betting site should offer its users secure encryption technology to keep all their personal and financial information safe. Look for the padlock in the browser to make sure it’s fully encrypted. There should also be a good selection of recognised payment providers like Trustly, Swish, Zimpler, or traditional cards. 

Also, look for fast deposits and withdrawals with no hidden fees so there are no nasty surprises when you are looking to withdraw your winnings. 

Odds and Betting Markets

New operators should provide plenty of competitive odds to attract players - and keep them. But don’t just look at the headline numbers and the most popular sports and markets. You should check to see whether the platform offers a good selection of sports and markets, including all the Swedish favourites like football, hockey, and trotting (travsport).

Bonuses and Wagering Terms & Conditions

Welcome bonuses can look great, and the numbers can be very tempting, but you should always read the terms and conditions before claiming one. Look for realistic wagering requirements - ideally no higher than 40x (although the lower the better), fair deadlines (preferably 30 days), and complete transparency so there are no hidden nasties if you want to cash out any bonus winnings. 

Because Swedish-licensed sites can only offer one bonus per player, make sure you choose one that suits your preferences and style.

Excellent User Experience

Given that most people prefer placing bets on the go, a well-designed website or mobile app is absolutely essential. Open the site up on your phone and look at how intuitive the interface is, check to see if the live betting features work smoothly and how quickly the support team responds - and whether they offer assistance in Swedish. 

Most of the newer sites prioritise mobile betting, which is perfect for Swedes who like to make those bets when they’re out and about.

Look through all these different factors, make sure you choose the right option for you and get the best experience possible!

Best Rated Sports Betting Sweden by Users 

In Sweden, there’s no shortage of options when it comes to online sports betting. But when it comes to user satisfaction, there are some names that are always at the top of the list. So, based on user reviews and ratings, here are the best rated sports betting sites in Sweden by users:

Position	Betting Site	Features
🥇 1st	bet365	• Huge variety of sports and betting markets • Excellent live/in-play betting experience • Competitive odds across the board
🥈 2nd	Betsson	• Strong Scandinavian focus in sports coverage • Swedish-language customer support • Trusted and reliable operator
🥉 3rd	LeoVegas	• Mobile-first design, ideal for on-the-go betting • Fast and secure payouts • Intuitive and smooth interface

Moreover, all three sites are licensed by Spelinspektionen - so they offer a safe, responsible and regulated betting environment for Swedish players.

Best Bookmakers By Sport

However, choosing the right bookmaker also depends on what sport(s) you prefer betting on - whether you're a football fanatic, hockey diehard, or basketball buff, some are better than others.

Best Football Betting Sweden

Position	Betting Site	Features
🥇 1st	bet365	Massive league coverage (Allsvenskan, Premier League, UEFA, etc.), competitive odds, early payouts, and superb live betting.
🥈 2nd	Betsson	Great for Swedish leagues
🥉 3rd	LeoVegas	Excellent mobile football betting

Top Football Pick: Bet365

✅ Massive coverage of leagues from all over the world, - Allsvenskan and Superettan to the Premier League, La Liga, UEFA competitions and more.

✅ Competitive odds and early payout offers

✅ A superb live betting interface.

Top Basketball Betting Sites

Position	Betting Site	Features
🥇 1st	Campobet	Extensive NBA, NCAA, European league coverage, generous odds, live-streaming.
🥈 2nd	Betinia	Stylish website, detailed markets
🥉 3rd	Betsafe	Strong North American coverage

Top Basketball Pick: Campobet

✅ Impressive coverage of international and European leagues

✅ Huge variety of betting markets on the NBA and NCAA games. 

✅ Excellent live-streaming options and generous pre-match odds.

Best Hockey Bookies

Position	Betting Site	Features
🥇 1st	Nordicbet	Excellent SHL, NHL, and international coverage, odds boosts, Nordic focus.
🥈 2nd	Betsson	Great for SHL & NHL with local insights
🥉 3rd	Betsafe	Good live betting variety for hockey

Top Hockey Pick: NordicBet

✅ It offers the best SHL, NHL, and international tournament coverage in the industry

✅ You can get betting specials and odds boosts. 

✅ The site focuses on Nordic sports and leagues.

Top Golf Bookmakers

Position	Betting Site	Features
🥇 1st	Betinia	Strong PGA, European Tour, LPGA coverage; great odds and market variety including live betting..
🥈 2nd	bet365	Top-notch live golf stats and in-play bets
🥉 3rd	Interwetten	Covers niche markets and smaller tours

Top Golf Pick: Betinia

✅ Offers a solid selection of markets - particularly PGA, European Tour, and LPGA coverage.

✅ Their odds are some of the most competitive in the industry.

✅ There is a variety of markets, including outright winners, head-to-heads, and live betting during tournaments.

Whether you're betting on a Champions League final, a high-stakes NHL clash, or the back nine of a major golf championship, picking the right bookmaker can make all the difference.

The Sign-Up Process to Create a Betting Account on a Gambling Website

The sign up process to create a betting account on one of our recommended betting sites is usually a quick and straightforward process, so you can get started as smoothly as possible. 

Here's what you should expect during the registration process.

1. Choose a Licensed Betting Site

Before anything else, you need to carefully pick the site from our list -  make sure it’s the right one for your preferences and that it’s licensed, regulated and reputable. In Sweden, this means you should be looking for a Spelinspektionen (the Swedish Gambling Authority) licence. Then click on the link over to the site’s homepage.

2. Click the “Sign Up” or “Register” Button

Once you’ve chosen your site, click on the “Sign Up” or “Create Account” button (usually found on the top right of the homepage), and you’ll be taken to the registration form.

3. Fill in Your Personal Details

You’ll then be asked to enter your standard personal information, including:

✅ Full name

✅ Date of birth

✅ National identification number

✅ Email address and mobile number

✅ Residential address

Which is needed for verification, security, and responsible gambling purposes.

4. Create Safe and Secure Login Credentials

You then have to choose a username and password, and some sites might also ask you to pick special security questions to protect your account or request you to enable 2FA.

5. Verify Your Identity

At some point before you make your first withdrawal, you’ll need to provide ID (such as a recent utility bill and a photo ID such as a driving license or ID card) to verify your age and comply with anti-money laundering laws. Some sites will do this automatically through BankID.

6. Set Deposit Limits

Although it’s not necessarily a requirement, as part of responsible gambling measures, many sites will then suggest that you set daily, weekly, or monthly deposit limits before you make your first deposit.

7. Make Your First Deposit and Start Betting

Once your account has been set up and verified, you can then make your deposit using one of the available payment options (like Swish, Trustly, or credit cards), which we’ll look at next - and you can start looking around the various betting options on offer.

Making a Deposit with Latest & New Bookies

Most new bookies make sure that making your deposit is smooth, secure, and fast.

1. Fast and Secure Payment Options

The best new betting sites will make sure that they support a wide range of modern payment methods so you can make your deposit quickly and conveniently. Some of the most popular deposit options to look out for include:

✅ Swish - Excellent for quick mobile payments

✅ Trustly - A popular bank transfer option

✅ Credit/Debit Cards – Visa and Mastercard

✅ E-wallets – Such as PayPal, Skrill or Neteller.

✅ Prepaid Cards – Such as Paysafecard, which is great for sticking to a budget as you can only deposit what is on the card.

Remember to check the payment section of the site to see if your preferred payment option is accepted

2. Using BankID for Instant Verification

One of the biggest advantages with some of the newer Swedish bookies is BankID integration. This simplifies not just the registration process but also your deposits and withdrawals. Your identity will be verified instantly, which makes the whole process faster and more secure than it was with the standard document checks.

3. Minimum Deposit Requirements

Generally, most new bookies keep their minimum deposit limits low, usually starting at just SEK 100 or sometimes even less. This means you can try out the site without committing too much of your own money. However, if you want to claim a welcome bonus, make sure you read the T&Cs to ensure that your deposit qualifies for the minimum amount to claim the offer.

4. Claiming Your Welcome Bonus

Most new bookies will give you access to a welcome offer when you open up a new account - such as a matched deposit offer (i.e. 100% up to SEK500), free bets, or even special odds. However, before claiming, make sure you:

✅ Check bonus terms and conditions.

✅ Enter the required promo code (if needed).

✅ Make your deposit using one of the eligible payment methods (as some ewallets may not qualify).

5. Safe and Regulated Environment

Most new bookmakers that operate in Sweden are licensed and regulated by Spelinspektionen, which means that your deposits and funds are fully protected, and the site will be required to stick to the strictest financial and responsible gambling rules and regulations.

Signing up is quick, easy, and secure - especially with modern tools like Swish and BankID. Just make sure you check the bank options and bonus T&Cs before making that first deposit!

FAQs about Swedish Betting Companies

Are betting companies legal in Sweden?

Yes. Online betting has been legal and regulated in Sweden since the Gambling Act came into effect in January 2019. Any company that wants to offer gambling services in Sweden will need to have a license from the Swedish Gambling Authority (Spelinspektionen). 

Why does a betting site need to be licensed by Spelinspektionen?

Essentially, having a license from Spelinspektionen means that the betting site has to meet the strictest requirements in terms of security, fairness, data protection, and responsible gambling. It also means that as a Swedish punter, your rights are always fully protected, and you can be assured that the company is operating within Swedish law.

Can I trust new Swedish betting sites?

Yes – as long as they have a license by Spelinspektionen. They regularly review and audit new betting sites to make sure they’re fully compliant. And, in many instances, they even offer the most modern features, excellent bonuses, and an even better user experience than some of the older brands.

Do Swedish betting sites offer bonuses?

Yes, but with restrictions. A site that is licensed in Sweden is only allowed to give one bonus per customer—usually the welcome bonus. 

Is BankID required to bet online in Sweden?

These days, most Swedish betting companies use BankID to verify your account. It makes the whole registration process a lot quicker and easier - so you can log in instantly and make even quicker deposits and withdrawals. It also means that you can verify your identity without needing to upload personal documents, which means it comes with less risk.

What payment methods are available on Swedish betting sites?

Some of the most common payment methods you’ll find at the best Swedish betting sites include Swish, Trustly, Visa, MasterCard, Skrill, Neteller and Paysafecard. Swish and Trustly are some of the best, as they offer instant transactions and are easy to use.

Are my winnings taxed in Sweden?

No, anything you win from a licensed Swedish betting company is yours - completely tax-free.

How do I know if a betting site is licensed in Sweden?

It's easy to see if a site is licensed in Sweden. You can either look for the Spelinspektionen logo at the bottom of the site or head over to the Spelinspektionen website and look for the company’s name.

Can I bet on mobile devices in Sweden?

Absolutely. Practically all Swedish betting companies have designed their website to be fully mobile optimised - and many even offer dedicated apps, so you can enjoy the entire range of betting markets, live odds, and fast deposits no matter where you are, all from your phone or tablet.